The third criterion is probably one you have not thought of but you can be sure that the manufacturers who might eventually license your product will be thinking of. You will have a much better chance of convincing a manufacturer to license your product if the benefits of your product are obvious. You may have a fantastic product but if the costs of educating the public on its benefits, why they need it and how it will make their lives easier, are too expensive, the manufacturer is likely to pass on your product no matter how terrific it is! If, on the other hand, the public will readily see the advantages of your product from its packaging or with minimal point of sale information, the manufacturer is much more likely to be interested in licensing it. If you plan to make and distribute the product yourself, it will be far less expensive and will involve less risk for you if it is something that consumers will immediately understand and desire without having to first be educated regarding the need it fills.

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