How reward credit cards hurt the economy
The business model of rewarding consumers for their credit card purchases is something most banks have adapted over the past two decades. In the U.S. the vast majority of cards on the market incentivize spending by giving the cardholder cash back, points, or airline miles for each dollar spent. While this may appear to benefit the consumer, in reality this practice may actually be hurting them.
Studies have demonstrated that consumers spend greater amounts when there is a sale, discount, or coupon involved. Credit card companies use this psychological principle to their advantage by offering higher rewards on specific categories of spending. In turn, these rewards encourage some people to buy more than they normally would. This cycle contributes to higher debt and lower savings rates.
Furthermore, the rules of the credit card reward programs are often far too confusing for the average consumer to decipher. Most programs have caps on the amount of cash back that can be earned in a given month or quarter. Many issuers further complicate matters by offering different tiers of rewards depending on the amount spent during a calendar year. Those that market credit cards only add to the problem. MSN.com’s credit cards listing fails to inform the consumer about any of the fine print. CreditCardForum.com’s dubious ranking of their best cash back credit cards in reality is nothing more than a collection of ads. There are a few reputable resources such as Kiplinger.com’s best cards for the way you spend article, but honest reviews like that are far and few between.
Last but not least, it is important to take into account the negative impact credit card processing fees have on businesses. A merchant typically pays anywhere from 1.5% to 3% of the total purchase price to the credit card companies. The business must raise prices in order to absorb these added costs. The end result is higher prices for consumers across the board. While the rewards cardholder may be earning a 1% rebate, it is obviously not enough to balance out the processing fees which run much higher. ?
It is important to be clear about the difference between asset values and business values. The method used in this appendix has been to value a business as a going concern: that is to value a whole collection of assets, tangible and intangible, together as an entity in their current business use. Asset value alone is not the same as business value, because asset value alone can be more or less than the value of the business in which it is currently being used.
A, Dewing in his Financial Policy of Corporations (1938J provides the following guidelines to choosing a P/E ratio for private businesses, based on after-tax profits. These multiples were used for companies in the United States some 70 years ago and are applicable to a time of low economic growth. This is, however, a useful guide to P/E ratios for smaller private companies in the United Kingdom, particularly now that inflation is low.
The sixth concern to evaluate before determining if you should move forward with your project is if your item is consumable. By that, we do not mean that it is something to eat. We mean that it is something that gets used up or needs to be purchased repeatedly. If your invention is something that is disposable, or is a one or two time use item, the same people will buy your product frequently. You can multiply the number of people who are likely to buy your product by the number of times they will need to replace it within a certain time period in order to estimate the market size. Manufacturers love products that consumers will buy again and again.
The fifth criterion for your consideration is, again, a concern for the manufacturer/licensee and thereby a concern for you also. Manufacturers have a formula for determining whether it will be cost efficient to manufacture a particular product. The manufacturing cost should be no more than 1/5 to 1/4 of the retail-selling price. If your product does not fit this formula your chances of finding a licensing partner are greatly reduced. What this means is if your product can be manufactured for $1 it should retail for at least $4-$5 or it is unlikely that you can license it.